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Win George at Asda vouchers for World Breastfeeding Week


To celebrate World Breastfeeding Week (1st-8th August, 2012), MilkChic has teamed up with lots of breastfeeding friendly retailers to give nursing mums a treat. Today, it’s the turn of George at Asda, who are giving away a £50 voucher to one lucky mum!

George at AsdaSince pregnancy, I’ve got a bit more adventurous with fashion. Where previously I was a dress for your shape kinda girl (in my case, empire line / 50s styles… anything that would make my boobs seem less of a liability), now I’m more likely to try new things. Getting dressed used to be a lot easier when I was certain what worked, but it’s a lot more fun now I’m not ruling out shapes on sight. I bought my first ever pair of skinny jeans in Asda when small one was a few months old and they stock loads of breastfeeding-friendly styles at affordable prices, so you can experiment with new looks without breaking the bank.

*Word to the wise: If you’re trying to budget, close your eyes as you go past the kids section. I seem unable to walk by without picking up something.

Here are my picks of the current range… Gorgeous prints in classic dress shapes:

Animal Print Cotton Summer Dress, £12
Button front for breastfeeding access

Floral Print Shirt Dress, £20
Shirt dresses are brilliant for breastfeeding access, and this is just gorgeous!

Moda Printed Jersey Dress, £16
The crossover neckline will stretch for breastfeeding access.

Funky flat shoes:

Bird Print Canvas Shoes, £8

Aztec Print Canvas Shoes, £8

Patent Contrast Ballet Shoes, £10

Something to keep in the baby bag for when the weather isn’t “quite” as summery as you’d hoped:

This Crown Print Pac a Poncho is a good shape for breastfeeding in – wear with anything underneath and just lift up to feed.

(Other designs are also available)

And finally, some breastfeeding friendly nightwear to curl up in at the end of the day:

Floral Print Jumpsuit, £10
Button front for breastfeeding access

Ruffle Trim Pyjama Top, £6
Button placket will stretch for nursing access. I’d wear this with the Animal Print Pyjama Bottoms, £6

Win a £50 voucher – what are your favourites?

For a chance to win a £50 George at Asda voucher, visit George at Asda and tell me in the comments below what you would buy. For a bonus entry, share this on Facebook or tweet the following:

I’ve entered to #win a £50 @georgeatasda voucher with @milkchic #fashion

Good luck! You can find lots more breastfeeding friendly George at Asda fashion on the shop pages. Don’t forget to enter the other World Breastfeeding Week 2012 Giveaways too.

Terms & Conditions: Entries restricted to UK & Ireland only. Closing date: 18th August 2012, 23:59. Winner of 1 x £50 George at Asda voucher will be selected at random from entries. No cash alternative. If winner cannot be contacted after 7 days, an alternative name may be drawn.

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Bubble Betty Giveaway!


Bubble Betty Leopard Rain Bonnet

I have been trying very hard recently to persuade you all into a rain bonnet revival. It’s the perfect moment – Fifties styles are popular after the Diamond Jubilee, the weather is madly unpredictable (or unremittingly rainy), and they’re so much neater than a hood!

I’ll admit that the humble brolly looks pretty good most of the time, but it struggles in windy weather and is bl***y useless if you’re trying to push a pram or a buggy too. In fact, it’s in every mum’s best interest to make the cute and convenient rain bonnet a style essential once more!!

Bubble Betty Black Lace Rain Bonnet

Anyway, I’ve been harping on about this so much that the lovely people at Bubble Betty have offered me 4 of their beautiful retro rain bonnets to give away. They’re a bit of an upgrade on your average granny version – with cool prints and a neat little tin to keep them safe in your handbag. I’m mad for the leopard print one.

To enter, leave a comment below with your e-mail address (won’t be shared or used for any other purpose) below, or follow me on Twitter and tweet the following:

“I want to start a rain bonnet revival! Win with @MilkChic”

Do both, and you’ll get an extra entry! Winners will be selected at random on 20th June 2012.

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Monochrome Scarves: Portable Play for Little Ones

I’ve been a little preoccupied in the last week, preparing for an interview. It involved me writing a presentation on fashion and ethnic identity, and I’ve been admiring all the stunning hijab scarves online, which have me all inspired again.
monochrome spotty scarf

When small one was a tiny, I discovered this fantastic scarf in a charity shop. It looks great on, but also doubled perfectly as a portable playmat – high contrast pattern is very exciting for babies, and it folded up so small I could take it anywhere. There’s nothing more likely to make you feel like a supermum than being able to swish off your scarf and produce an entertaining toy. It’s polyester, not silk, so even works as an impromptu changing mat!

Monochrome or high contrast geometric designs are perfect for younger babies, and square scarves are big enough to take 2 babies who aren’t yet mobile.

As they get older they will love patterns in bright colours. Different textures are also fun. Why not try a long design and encourage them to move along it? Or pick one with text, to erm… help with reading?

Stripy scarf
Lightweight Striped Scarf+
Colour study Printed Scarf
Colour study Printed Scarf









Joules Aviary Silk Scarf
Joules Aviary Silk Scarf, £34.95
Good Society Square Scarf, £32
Good Society Square Scarf


Oxfam online have a fantastic selection if you’re on the look-out for a bargain or cut-price designer version.Toddlers love using them as picnic blankets, tents or even clothes for dolls and teddies, so you may need to buy a few or retrieve them from the dressing up box to actually wear them yourself… but it is a great excuse to treat yourself!

Bonus points to any mum who can self-justify any gorgeous Roberta Di Camerino scarf or pass this one off as a “learn to tell the time” teaching aid!

Timney clock monochrome square scarf
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Make Your Wardrobe Work Harder – 3 Quick Fashion Fixes

ASOS Victorian style lace collar

If you’re feeling the pinch this winter, here are some quick ways to stretch your breastfeeding friendly wardrobe without breaking the budget.

1. Arm Shapers
Mary Portas Armery arm shapers
Mary Portas’s invention wasn’t just good for hiding flabby arms… With Armery style sleeves, you can wear your short sleeved breastfeeding tops all winter long. They cover your arms without reducing boob access, so are perfect for nursing mums. With fashionistas across the country copying the Queen of Frocks, you’ll be right on trend too. And if you’re feeling crafty? It’s quick and easy to make your own tights for arms!


2. Belly bands
Boob tube as belly band
If you shop on MilkChic, you’ll know that I recommend belly bands under loose hemmed tops if you want to keep your tummy covered while feeding. They are also an easy way to change the look or length of a top and have become one of my wardrobe staples even now I’m no longer breastfeeding.

Maternity belly bands tend to be thin cotton and come in limited colours, but boob tubes or lycra tube skirts are often cheaper, do exactly the same job and there is far more choice in colour, design and fabric. I regularly use a fab gold lurex knitted boob tube (a souvenir from my mispent youth…!) as a belly band under dark jumpers – perfect for cold winter days. Mix and match colours for a stylish colour block effect.

3. Just add a collar
ASOS Victorian style lace collar
ASOS do a fab range of detachable collars which can be used on any top or dress to change your look completely. You can find lots of similar detachable collars on Ebay. If you’ve got loads of plain tops and you don’t want little ones breaking your precious jewellery, these are a great way to jazz up a simple outfit. Peter Pan collars look perfect right now – add one to a grandad top for a breastfeeding friendly Mod look or go ladylike with this gorgeous Victorian style lace option.