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Keeping it real

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On 1st December, I posted a supremely unsuccessful advent linky.

I was going to delete it today, the first blog post I’ve ever thought of removing. And it’s not because it didn’t work. It’s not because, despite posting it on various bloggy forums, no-one else joined in. It’s because on Monday I attended a great little session for fashion bloggers in London (more about that later) and the thing that really stood out was how important it is to hold onto who you are. Your identity is your brand.

This blog was started as a “marketing arm” for MilkChic – the opportunity to actually talk to my visitors about things outside of MilkChic’s narrow remit. It’s become something I love, but it’s still part of MilkChic. So I post about breastfeeding, I post about parenting, I post all sorts of random tut. But I try to keep it relevant to mums with young families.

My little venture into memes wasn’t a bad idea, but it wasn’t true to me and my blog. If it wasn’t for one lovely lady who joined in yesterday, it would be gone now.


MilkChic is about fashion, family and breastfeeding. It’s about holding on to your identity and the best bits of your pre-baby self even when a small person has turned your world upside down, a groomed look means brushed hair and only a few (homemade) puree stains, and your body isn’t the same shape or texture that you remember.

I’m trying to make MilkChic more professional, and I need to raise its profile to keep it viable, but from now on I’m sticking to what I do best!

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Things I Should be Doing

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I’m not having a good day today. Thursday is a nursery day and I am supposed to work on MilkChic, excavate carpets, tables & other “surfaces” and generally deal with the things I struggle with when the small one is awake and in residence. In the spirit of procrastination, and in honour of my favourite blog linkys – Silent Sunday at Mocha Beanie Mummy and Magpie Monday at Me and My Shadow, I thought I’d post a “Things I Should be Doing Thursday”:

  • Blogging about cloth nappies for Real Nappy Week (ideally before it’s over…)
  • Designing a leaflet on discreet breastfeeding techniques / clothes that work for breastfeeding to promote MilkChic
  • Cleaning the house – hoovering, removing the fungus growing on the bathroom floorboards (slightly less urgent now I’ve identified it as edible…)
  • Adding more lovely clothes to MilkChic and Armed & Glamorous
  • Building MilkChic USA (yes, it is happening!)
  • Sewing a kilt for Mr MilkChic in time for a wedding in a fortnight
  • Crocheting a blanket for my friend’s new baby (must finish this soon or the blanket will need to be bigger and I’ll have to find more wool)
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