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Keeping it real

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On 1st December, I posted a supremely unsuccessful advent linky.

I was going to delete it today, the first blog post I’ve ever thought of removing. And it’s not because it didn’t work. It’s not because, despite posting it on various bloggy forums, no-one else joined in. It’s because on Monday I attended a great little session for fashion bloggers in London (more about that later) and the thing that really stood out was how important it is to hold onto who you are. Your identity is your brand.

This blog was started as a “marketing arm” for MilkChic – the opportunity to actually talk to my visitors about things outside of MilkChic’s narrow remit. It’s become something I love, but it’s still part of MilkChic. So I post about breastfeeding, I post about parenting, I post all sorts of random tut. But I try to keep it relevant to mums with young families.

My little venture into memes wasn’t a bad idea, but it wasn’t true to me and my blog. If it wasn’t for one lovely lady who joined in yesterday, it would be gone now.


MilkChic is about fashion, family and breastfeeding. It’s about holding on to your identity and the best bits of your pre-baby self even when a small person has turned your world upside down, a groomed look means brushed hair and only a few (homemade) puree stains, and your body isn’t the same shape or texture that you remember.

I’m trying to make MilkChic more professional, and I need to raise its profile to keep it viable, but from now on I’m sticking to what I do best!

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