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Win a Mammae Nursing Bra & Pads!


For National Breastfeeding Week 2012, I’ve been asking retailers to support the UK’s breastfeeding mums by searching their collections for fabulous breastfeeding friendly outfits and providing exciting giveaways.

Update: This competition is now closed, but MilkChic is now a Mammae nursing bra stockist so do take a look at the full Mammae range!

Mammae have recently launched their award-winning nursing bras in the UK and I have a gorgeous Purple Promise Nursing Bra with co-ordinating nursing pads, a set worth over £80, to give away to one lucky breastfeeding mum in celebration of National Breastfeeding Week.

So what’s so different about the Mammae nursing bras? Lots of things!

  • It actually looks nice (and has matching knickers!). Good looking nursing bras are still few and far between.
  • It’s designed to hide lumpy nursing pads and nipples with a smooth, contoured finish.
  • There are pockets to keep the (co-ordinated, washable) nursing pads in while you’re feeding so you don’t have that panicky moment when you realise you’ve left them on a friend’s coffee table…
  • It opens in the centre, so the cups double up as shields for a bit of extra confidence without more layers.
  • It’s supportive – even when open for breastfeeding, with powernet lining under the bust for extra lift.
  • The eye shaped opening gives you control of how much breast you expose – narrow for minimal exposure or wide for easy latch and skin to skin contact.

If you’d like to win one to try for yourself, leave a comment below. For a bonus entry, either like MilkChic on Facebook or tweet the following message:

“I want to win @MammaeUK Purple Promise Nursing Bra
with @MilkChic #breastfeeding”

Don’t forget to check out the rest of the National Breastfeeding Week 2012 posts for outfit inspiration and lots more giveaways!

Terms & Conditions: Closing date for entries: 11 July 2012. Entry restricted to UK & Ireland. The Mammae Classic Purple Promise nursing bra is available in sizes 32-42 B-F. No cash alternatives.

Please share this widely – the more successful this is, the more giveaways I will be able to host at MilkChic!!

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A-Z of Breastfeeding


Baby: The point of the exercise. Cleverly designed to smile, gurgle, or be generally loveable at the point of highest stress and sleep deprivation.

Batwing sleeves: Wide sleeves that allow “sleeve feeding”… the practise of feeding a baby through the sleeve of your tops so as to keep mummy tummies and boobs covered up. Also see Kimono Sleeves, Cape Sleeves


Bonding: Breastfeeding is an amazing way to bond with your baby. There is a wonderful post at Analytical Armadillo that explains it so much better than I can. If you’re concerned about giving a breastfeeding Dad the “chance to bond”, check out these ideas – relevant to all parents, whether breastfeeding is an option or not.

Booby traps: Both real and imagined barriers to breastfeeding – often myths perpetuated by well meaning but misinformed advice. There is a great series on Booby Traps at Best for Babes.

Bras: A well fitted nursing bra makes breastfeeding access easier.

Breast(s): Essential equipment for breastfeeding.

Button fronts: Used in “pull down”style feeding. Where combined with a stretch fabric these are particularly versatile and can be used to cover up if preferred – unbutton in the centre of the placket and pull to one side for simple feeding access with only one layer!See the full A-Z of Breastfeeding so far, and feel free to add your own in the comments!

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My Breastfeeding Journey: Pregnancy


In honour of Breastfeeding Awareness Week (19th-25th June 2011), I am sharing my breastfeeding journey so far. I would love to hear your stories too. Please share your breastfeeding related posts in the comments feed.

My pregnant wife
Photo: davhor

I always knew I was going to breastfeed. My mum had breastfed and I knew the benefits, so formula feeding didn’t really cross my mind. My antenatal classes were pro-breastfeeding and all of the women in my group planned to breastfeed too, so I had nowhere to learn about anything else, even if I had wished to.

As the decision was already made, I didn’t give the matter much thought. I attended a breastfeeding class which explained the mechanics and armed me with a list of local support groups. Rather naively, I assumed that breastfeeding would just happen and that the midwives would advise on any minor problems.

As my due date approached, my preparation was minimal. At 38 weeks, I spent a fortune on gorgeous Hotmilk nursing bras in appropriate sizes (I was advised to go down a back size and up 2 cup sizes) and scoured every available hospital bag checklist. I packed a carton of ready prepared formula and a bottle, as advised by my local hospital and we also bought a cheap manual breastpump. Just in case.

I wish I’d known:

  • You don’t need formula in your hospital bag. If needed, my partner would have been able to buy it at the nearest supermarket. In a real emergency, hospitals do have some. As it was, that carton was a little too convenient. In the middle of the night when I was struggling, even Mr MilkChic suggested that I use it “just this once”. In the end, I threw it away. I found that having formula at hand gave ammunition for people to undermine me and I was fed up of people testing my willpower.
  • Bottles aren’t essential. You are better off using a syringe, teaspoon or open cup while you get breastfeeding established. If you buy a breastpump, use the bottle that comes with it. If not, leave buying the bottles til you need them. I wasted money on bottles that were never used as the small one wouldn’t drink from them.
  • Initially your nursing bra size is, at best, an educated guess. There is nothing more depressing than having gorgeous lacy bras in your drawer when your boobs have exploded by 6 cup sizes and you can only wear a “supportive” Royce Jasmine. Buy cheap for the first weeks.

Other posts in this series are My Breastfeeding Journey: Breastfeeding a Newborn ; My Breastfeeding Journey: Finding My Style ; Crimes of Breastfeeding