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Win George at Asda vouchers for World Breastfeeding Week

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To celebrate World Breastfeeding Week (1st-8th August, 2012), MilkChic has teamed up with lots of breastfeeding friendly retailers to give nursing mums a treat. Today, it’s the turn of George at Asda, who are giving away a £50 voucher to one lucky mum!

George at AsdaSince pregnancy, I’ve got a bit more adventurous with fashion. Where previously I was a dress for your shape kinda girl (in my case, empire line / 50s styles… anything that would make my boobs seem less of a liability), now I’m more likely to try new things. Getting dressed used to be a lot easier when I was certain what worked, but it’s a lot more fun now I’m not ruling out shapes on sight. I bought my first ever pair of skinny jeans in Asda when small one was a few months old and they stock loads of breastfeeding-friendly styles at affordable prices, so you can experiment with new looks without breaking the bank.

*Word to the wise: If you’re trying to budget, close your eyes as you go past the kids section. I seem unable to walk by without picking up something.

Here are my picks of the current range… Gorgeous prints in classic dress shapes:




Animal Print Cotton Summer Dress, £12
Button front for breastfeeding access

Floral Print Shirt Dress, £20
Shirt dresses are brilliant for breastfeeding access, and this is just gorgeous!

Moda Printed Jersey Dress, £16
The crossover neckline will stretch for breastfeeding access.

Funky flat shoes:




Bird Print Canvas Shoes, £8

Aztec Print Canvas Shoes, £8

Patent Contrast Ballet Shoes, £10

Something to keep in the baby bag for when the weather isn’t “quite” as summery as you’d hoped:

This Crown Print Pac a Poncho is a good shape for breastfeeding in – wear with anything underneath and just lift up to feed.

(Other designs are also available)

And finally, some breastfeeding friendly nightwear to curl up in at the end of the day:




Floral Print Jumpsuit, £10
Button front for breastfeeding access

Ruffle Trim Pyjama Top, £6
Button placket will stretch for nursing access. I’d wear this with the Animal Print Pyjama Bottoms, £6

Win a £50 voucher – what are your favourites?

For a chance to win a £50 George at Asda voucher, visit George at Asda and tell me in the comments below what you would buy. For a bonus entry, share this on Facebook or tweet the following:

I’ve entered to #win a £50 @georgeatasda voucher with @milkchic http://milkchic.co.uk/59541 #fashion

Good luck! You can find lots more breastfeeding friendly George at Asda fashion on the shop pages. Don’t forget to enter the other World Breastfeeding Week 2012 Giveaways too.

Terms & Conditions: Entries restricted to UK & Ireland only. Closing date: 18th August 2012, 23:59. Winner of 1 x £50 George at Asda voucher will be selected at random from entries. No cash alternative. If winner cannot be contacted after 7 days, an alternative name may be drawn.

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Book Review & Giveaway: First-time Mum

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For World Breastfeeding Week 2012, I’m hosting a series of giveaways to celebrate. Today, I have 3 copies of Hollie Smith’s latest book, First Time Mum: Surviving and enjoying your baby’s first year to give away.

The book covers the first year of baby’s life, and starts with some great equipment shopping lists which are broken down into essentials, sometimes useful, and completely unnecessary items. I was sold on her criteria when I saw scratch mitts listed in the pointless section – I was given so many and they fell off within seconds!
(Word to the wise: If your child really needs them, and mine didn’t, socks are far more effective)

There are some great practical tips – a lot of those things you spend the first few weeks struggling with are covered here:

Dressing is a skill that can take a bit of practice. The key aim here is to put the garment on your baby, rather than your baby into the garment…

So simple when you know how! It also covers some of the bigger but less talked-about issues for new mums – the mum & baby groups, isolation and adjustment to the new role, baby blues and postnatal depression, and even a potential return to work. These are a bit hidden at the back of the book, but well written and useful.

There are a couple of mentions of Gina Ford schedules (vs demand feeding) and Cry It Out type sleep training, which made me cringe a bit, but I guess if I want to read a balanced, largely unbiased guide to the first year, then I can expect them to be mentioned. To be clear, they were mentioned, explained, but not recommended, and she did make it clear that most health professionals believe demand feeding is important for continued breastfeeding. Having read the recent research on CIO and the effect it has on brain development, it was interesting to know that although she used these sleep training methods with her own children, she would perhaps choose a gentler approach now.

And what of breastfeeding and feeding advice? It’s pretty balanced really. The advice is practical and direct, and I like her honest approach:

…while some women sail through the start of breastfeeding, for many, it’s no picnic. And it’s better to go into it with realistic expectations and then find it’s easier or more enjoyable than you thought, than imagine it will be some kind of rose-tinted rush, only to experience the absolute opposite.

The author has personal experience of feeding both ways and assumes that most mums will try to breastfeed and that some will then move to formula, which is statistically accurate for the UK. It was good to see instructions for making up a bottle safely too – I still don’t know how, and assume other parents are similarly clueless, plenty of whom actually need that information to look after their child.

All in all, a good read and one I would probably have appreciated before small one was born.

Win a copy of First Time Mum:
If you’d like to win a copy to read yourself, tell me what you would like / would have liked to know before your baby was born. For a bonus entry, either share the giveaway on Facebook, or tweet the following:

I’ve entered to win a copy of First Time Mum by Hollie Smith @MilkChic http://milkchic.co.uk/59425 #parenting #pregnancy #baby

Don’t forget to enter the other World Breastfeeding Week 2012 Giveaways too.

First Time Mum by Hollie Smith is available on Amazon for £8.35 (paperback) or £6.00 (Kindle edition). I received a free copy of the book for the purpose of this review.

Giveaway Terms & Conditions: Restricted to UK & Ireland. Closing date: 18th August 2012, 23:59. Winners will be picked at random from entrants. No cash alternative. If the winner cannot be contacted after 7 days, an alternative may be drawn.

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